How to generate high quality leads? Before trying generating leads, you must first consider the lead quality. You need quality leads to be generated. It is UN-doubting that high quality leads can be generated taking up simply a few tricks which are really productive. But all tricks can’t be the preconditions of generating high quality leads which are called the vertebral columns to build a B2B business on the ground. Considering the importance of leads to a business, generating leads can’t guarantee that they will instantly give you cash flow. For online lead generation, quality is a must. If visitors are not willing to purchase your products, then the leads can’t give you cash flow. So, high quality leads are preconditions of generating sales that will give you cash flow in return. In order to generate high quality leads, there are various b2b lead generation strategies you can apply to generate high quality leads that work well.
Social media to generate high quality leads:
As the social media is now governing the internet marketing world, they are being utilized for lead generation as well. You can also generate high quality leads through social media. If you apply following qualified lead generation strategies, visitors will consistently click through your links which will generate leads generating sales as well as cash flow for your business. This post will help you understand how you can generate high quality leads through social media.
1. Choose the right social media channel(s):
Before starting your quality lead generation campaign with social media, you have to decide which social media will be suitable for your business. Considering the importance of leads to your business, you may start your campaign with good strategies and tactics but you are trying using wrong channel, in that case, you can’t generate high quality leads. It is learnt that most of the B2B marketers gain 44% leads through LinkedIn, 39% through Facebook and 30% through Twitter. So you should become aware of this fact before choosing a social media channel for lead generation.
2. You can generate high quality leads with LinkedIn:
Since most B2B marketers are depending on LinkedIn for lead generation, you can also start with this media. As it is learnt that on June 13, 2016, Microsoft announced plans to acquire LinkedIn for $26.2 billion. The acquisition was actually completed on December 8, 2016. Following the acquisition by Microsoft, more professionals are networking and connecting on this platform. Keep in mind, the LinkedIn, unlike Twitter or Facebook, is built for professionals and business owners to connect. In contrast, Twitter and Facebook are built for anyone with a wi-fi connection. So, taking help of LinkedIn you can start. It can help with the high quality leads generation very well.
- Use SlideShare: Offering a free sample, you can directly connect with potential high quality leads through LinkedIn. If you have a high quality sample or presentation, it will help you reach this goal. Use SlideShare for lead generation. SlideShare is a website launched on October 4, 2006. After its (SlideShare) acquisition by Linkedin in 2012, it has been developed more….. The website is considered to be similar to YouTube, but for slideshows, it is a Web 2.0-based slide hosting service. You can upload files here in different formats: PowerPoint, PDF, Keynote or OpenDocument. If you are a LinkedIn user, you have scope to use it for lead generation. With SlideShare, create slide decks that offer industry insights and other relevant data to your consumers, to drive high quality leads. Just link your account with LinkedIn, and always include a call to action at the end of the slide.
3. Generate high quality leads with Facebook:
For lead generation online, you can use Facebook. One thing that differs from other social medias, is you will have to invest some money into an ad campaign at some point. But it is good that Facebook ads are less than half the price ($0.80) per click compared to Adwords ($2.50). So, if you have the budget (or you want to try to beat the algorithm and do it organically), there are many ways to generate high quality leads through Facebook. Through Facebook ads, you can put a clear call to action (CTA) with a professional photo which will entice people to create your leads.
Run contests and giveaways: As People love competitions and free stuff, you can apply this opportunity to generate high quality leads with Facebook Ads declaring a contest and giveaway. Depending on your business, you can offer a book or free coaching, etc. If you think anything like this that will get people to willingly provide their name and email into the CTA box which will serve you well for obtaining leads.
4. Easy way to generate high quality leads with Twitter:
Twitter works as an online news and social networking service where people can post and interact with messages. When you post and interact with a message, it is called tweet. You can tweet writing maximum 140 characters in a tweet. If you are a registered user, you can tweet, but an unregistered user can only read a message, can’t tweet. Like LinkedIn, Twitter is a powerful social media you can use it for lead generation. If you use Twitter with some strategies, high quality leads generation in it is very easy. Use Twitter cards which are lead-generation tools you can use it like Facebook ads; it has become very popular in the last years. When you are using Twitter cards, you can get the full advantages of Facebook ads, but you should use attractive images that can attract the audience. As you do with Facebook ads, be sure to take full advantage of Twitter cards by using images that encourage people to buy your products.
So, among various types of b2b lead generation strategies, above tricks are mostly used. Whether the lead generation using social media gives you a rich or poor result, yet there is a good chance to generate high quality leads using above tricks. But lead quality should be given the first priority. So, considering the importance of leads to business, and applying the above tactics, you can generate more leads which will be generally higher-quality leads.